The Proof

Evidence

Results our founders delivered for some of the most complex data environments in enterprise — the same methods that now power the Harbinger platform.

Target — Analytics at Scale

Harmonizing $1B in Annual Investment.

$400M+
Incremental revenue generated
The Challenge

Target executes 60 campaigns in 40 channels across 2,000 stores. Complexity made a unified view of ROI impossible — every team was optimizing in isolation.

The Solution

We built a best-in-class analytics capability to harmonize measurement and created a data-driven process for channel investment across the full portfolio.

The Result

Generated over $400M in incremental revenue through optimized media mix and multi-touch attribution.

Media Mix Modeling Multi-Touch Attribution ROI Harmonization
US Air Force — Lead Generation

150% Increase in Leads Under Sequestration.

150%
Increase in lead volume
The Challenge

Meet aggressive recruiting goals — 32,000 Airmen — during a period of severe budget constraints driven by federal sequestration. Less budget, higher targets.

The Solution

Developed an analytical engine to resolve discrepancies between online and offline investment while using collaborative filtering algorithms to personalize the web experience for every prospect.

The Result

Delivered a 150% increase in lead volume, welcoming the largest Airman class in recent history.

Collaborative Filtering Lead Optimization Online/Offline Attribution

Case studies reflect work delivered by Harbinger's founders during prior engagements with the named clients.

Client Portfolio

Target USAF HSBC Walmart CNN GE

Strategy vs. Science

The People Behind the Engine.

Two founders. Complementary obsessions. A single shared belief: no enterprise should be making decisions based on 20th-century gut feelings.

The Strategy — CEO

Rye Clifton

Rye solves problems in unorthodox ways. Whether he's architecting news tools for CNN or helping Walmart achieve its biggest sales day in history, he ensures Harbinger is solving the right business problem. He doesn't think advertising — he thinks solutions.

CNN Walmart HSBC GE
The Science — Chief Data Scientist

Jonathan Hart

Jonathan doesn't play games — he wins them. He systematically disassembles problems that others leave behind. From inventing Predictive Sequential Association Rule Mining to ranking as one of the top-6 Tetris players in the world, he built the mathematical engine that allows Harbinger to win in real-time.

PSARM Inventor Target USAF

Harbinger Origin

Harbinger was started to unlock the data hidden throughout business. We believe in results. We believe in math. And we believe no enterprise in 2026 should still be making decisions on 20th-century gut feelings.

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